Future-Proofing Cinemas: The Role of AI in Major Cineplex Group’s Strategic Vision
Major Cineplex Group Public Co. Ltd., the largest operator of movie theaters in Thailand, Laos, and Cambodia, oversees 838 screens across 180 locations. As the entertainment industry evolves, integrating Artificial Intelligence (AI) has become crucial for enhancing customer experiences, optimizing operations, and maintaining competitive advantage. This article explores the application and potential of AI within…