Ozon.ru’s AI Journey: Innovations Driving Efficiency, Personalization, and Competitive Advantage in E-Commerce
Artificial Intelligence (AI) has revolutionized the e-commerce sector, driving efficiencies, enhancing customer experiences, and optimizing operations. This article explores the role of AI in the context of Ozon.ru, one of Russia’s leading e-commerce platforms. We delve into various AI applications including customer personalization, supply chain management, fraud detection, and logistics optimization, highlighting how these technologies…