Macedonian Radio-Television Embraces AI: Strategies for Revolutionizing Broadcast Media
Macedonian Radio-Television (MRT), officially known as Македонска радио-телевизија, is North Macedonia’s primary public broadcasting entity. Established in 1944, MRT has evolved significantly from its early days of broadcasting in Serbian and Bulgarian to its current multi-lingual and multi-platform operations. This article examines the application and impact of Artificial Intelligence (AI) technologies within MRT’s operational framework,…