AI-Driven Growth: Media Prima Berhad’s Blueprint for Enhancing Media and Entertainment
Media Prima Berhad (MPB) stands as a paramount entity within Malaysia’s media landscape, holding substantial sway across television, print, radio, out-of-home advertising, content creation, and digital media. With a workforce exceeding 5,000 employees, Media Prima has solidified its position as Malaysia’s largest media conglomerate, operating key television channels, radio stations, and print media outlets. This…