Archies Limited and the Future of Customer Engagement: Leveraging AI for Personalization
Artificial Intelligence (AI) has profoundly impacted various sectors, including retail. In this article, we explore how AI technologies could enhance the operations and strategic initiatives of Archies Limited, an Indian multinational retailer specializing in greeting cards, gifts, and social expression products. Founded in 1979, Archies Limited, previously known as Archies Greetings and Gifts Ltd, has…