Underberg AG’s AI Evolution: From Production to Distribution Optimization
Underberg, a renowned digestif bitter originating from Rheinberg, Germany, holds a unique position in the market, blending tradition with innovation. Produced by Underberg AG, it embodies a secret recipe passed down through generations, incorporating aromatic herbs from 43 countries. The production and marketing of Underberg entail multifaceted processes, wherein artificial intelligence (AI) plays an increasingly…