Revolutionizing Market Research: Ipsos and the AI Frontier
Ipsos Group S.A., also known as Institut Public de Sondage d’Opinion Secteur, is a global leader in the field of survey-based research. Founded in 1975 by Didier Truchot, Ipsos has evolved into a powerhouse in the world of market research and consulting. This article delves into the technical and scientific aspects of how Ipsos utilizes…