From Automation to Personalization: The Role of AI in Shaping the Future of Privredna banka Zagreb d.d.
Artificial Intelligence (AI) is rapidly transforming various sectors, with banking standing out as a significant beneficiary. This article explores the implementation and impact of AI technologies at Privredna banka Zagreb d.d. (PBZ), a leading Croatian financial institution. By examining PBZ’s historical evolution, service offerings, and recent advancements, we assess how AI enhances operational efficiency, customer…