AI Powers Balkantourist’s Transformation: Redefining the Bulgarian Travel Experience
Balkantourist, the renowned Bulgarian tour operator with a rich history dating back to 1948, has been a cornerstone of the country’s tourism sector. Evolving from its origins as a state-owned enterprise to a privately-owned entity post-1989, Balkantourist has continually adapted to market dynamics. In the contemporary era of digital transformation, the incorporation of Artificial Intelligence…