From Tradition to Technology: The Impact of AI on Radio Televizioni Shqiptar’s Broadcasting Strategies
Radio Televizioni Shqiptar (RTSH) stands as Albania’s premier public broadcasting entity, offering a rich array of services through its radio and television channels. Founded in 1938, RTSH has evolved through the decades, adapting to new technologies and shifting media landscapes. In recent years, Artificial Intelligence (AI) has emerged as a transformative force within the broadcasting…