AI-Powered Broadcasting: RTVE’s Journey Towards Enhanced Audience Interaction
Radiotelevisión Española (RTVE) has been a cornerstone of Spanish media, providing television, radio, and online services to the public. In recent years, the integration of artificial intelligence (AI) technologies has revolutionized the media landscape, offering new opportunities for content creation, distribution, and audience engagement. This article explores the role of AI companies in transforming RTVE…