Jirnexu Sdn Bhd: Pioneering AI-Driven Innovation in Southeast Asian Fintech
Artificial Intelligence (AI) is transforming financial technology (fintech) by enhancing customer experience, automating processes, and optimizing decision-making. This article explores the integration of AI within Jirnexu Sdn Bhd, a Southeast Asian fintech startup, emphasizing its applications across various stages of the customer journey, including marketing, acquisition, fulfillment, and retention. Introduction Jirnexu Sdn Bhd, headquartered in…