From Personalization to Security: How Jiji Africa Leverages AI to Transform the Marketplace Experience
Jiji Africa, an online marketplace launched in 2014, has rapidly evolved to become a leading platform for buying and selling goods and services across Africa. Originally founded in Lagos, Nigeria, Jiji now operates in multiple countries including Kenya, Ghana, Uganda, Tanzania, and Ethiopia. This article explores how Artificial Intelligence (AI) integrates into Jiji’s operations to…