Flipkart’s AI Revolution: Transforming the E-Commerce Experience
Flipkart, a dominant player in the Indian e-commerce landscape, has harnessed artificial intelligence (AI) to enhance operational efficiency, improve customer experience, and optimize logistics. With a market share of 48% in FY23, Flipkart has effectively competed against giants like Amazon India and Snapdeal. This article explores the multifaceted applications of AI within Flipkart’s business model,…